You may ask yourself the question, “My business is ticking over nicely, why should I pay for a well-designed website?”
Your website is open 24/7
A website allows your business to be open 24 hours a day, 7 days a week. There are millions of people, from all over the world, online at any time of the day. Many of them are looking to source products or services. If you run a conventional brick and mortar business, you can only attract the people who walk or drive past your shop, in any one day. Having a website designed for you allows you to attract new customers that would otherwise never find you – and they can do so when your shop is closed! A well-designed website also gives them a reason to revisit the site in the future.
Websites increase customer confidence
A professional, well-designed website, with the right content, easy navigation and quickly accessible contact details, greatly increases customer confidence in your company. A well-designed website shows people that you are forward thinking and customer focused, much in the way a well-designed business card did in the past, which is an important factor in any buying decision that they have to make.
Websites increase customer referrals
What is easier to remember, mysite.com or 01215501528?
A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals – and let’s face it, referrals are one of the most important sources of new business.
A website address increases the ROI when advertising
Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away when they view an advert or hear about your product or service. Visiting your website is so much easier than driving to your store, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without the pressure of having a salesman floating about in the background.
Your website is one of the most impressive sales presentations that you will ever have. Allowing your customers to buy your products or services online is a wonderful and inexpensive way to expand your business. Spending thousands on advertising, for an ad that is featured in one mag, for one month simply doesn’t compare to investing in a long term sales marketing solution – or a well designed website as we like to call them!
Even if you do not offer a product or service that can easily be purchased over the Internet, a website still acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.
Websites promote future business
When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn’t make a purchase straight away, they can easily revisit anytime to make the purchase in the future. On top of that, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!